Why Digital Marketing Doesn’t Work

These are some misconceptions in digital marketing you need to know. What Is Digital Marketing Anyways Digital marketing is all about reaching your ideal customers at the points where they are spending most of their time. Think about when you’re trying to find virtually anything (a restaurant, doctor, accountant, all-inclusive resort, Halloween costume): do you… Read more about Why Digital Marketing Doesn’t Work

15 Strategies to Increase Email Sign Ups Today

An ever-growing email list is a critical asset in most successful businesses. When it comes to marketing, the email list is a staple. Whether you’re a running a business, blog, or entrepreneurial venture, you’re going to need to continuously grow your email list in order to add and retain customers and subscribers. Below are 15… Read more about 15 Strategies to Increase Email Sign Ups Today

What to Know Before Re-launching Your Website

You’ve been contemplating the question for some time now: what are you going to do with that old website you used to use? Whether it was a raging success or an obsolete burden from inception, for whatever reason it’s out of commission now. Well if you’ve been wondering how to resurrect your website so that… Read more about What to Know Before Re-launching Your Website

How to Choose the Best Digital Marketing Strategist

There’s so much noise out there. To those companies looking to bring on a trusted marketing consultant who will leverage the internet to meet the goals of the organization, you have my sympathies. However, you don’t have to be a talent scout to know ‘exceptional’ when you see it. So, I’ve created a list to… Read more about How to Choose the Best Digital Marketing Strategist

Marketing Buyers Persona: Why it is important for your Business?

What Are Buyer Personas and How Do You Use Them Buyer personas are fictional characters that represent segments of your ideal customers. The key to building them is to identify the information that will help move ideal customers through the buying process. I’m talking about creating authentic and helpful content that (1) Connects with customers… Read more about Marketing Buyers Persona: Why it is important for your Business?

Digital Marketing Tactics To Reach Your Target Audience

Your marketing will be largely ineffective if you target the wrong people. You can be everything to everyone! If you’re running a small business, a well-implemented, cost-effective marketing strategy is going to be exactly what you need to increase customer counts and sales. You know your product or service better than anyone, but marketing it… Read more about Digital Marketing Tactics To Reach Your Target Audience

The Power of Brand Positioning

Strategically positioning your brand in the market (Brand Positioning) is essential and the foundation of any successful marketing tactic. If there’s one thing you believe in, it’s your product or service. You’ve spent countless hours developing – you’ve given so much effort at every step of the way; but what are you going to do… Read more about The Power of Brand Positioning

Freelancer vs Consultant vs Digital Marketing Agency

Each one brings something different to the table. When it comes to marketing, you really have four options: (1) do it yourself, (2) get an agency (3) get a freelancer or (4) hire a consultant. If you’re reading this article, it’s likely you’ve already stricken option one from the list, which means your current dilemma… Read more about Freelancer vs Consultant vs Digital Marketing Agency