These times are uncertain, and we are all feeling the impact that COVID-19 is having on ourselves, our family, and our economy. Many of us are not sure what to do, especially if you are a small business owner. Follow these tips for marketing & managing your business through the coronavirus.
Did You Know Digital Marketing Costs are 100% Tax-Deductible?
Here’s Everything You Need to Know About Marketing Tax Deductions According to a recent study, the average American spends 6 hours and 42 minutes online. What does that mean to a business owner? It means if you want to find your ideal customer, chances are pretty good that you will find them through a screen. Digital marketing… Read more about Did You Know Digital Marketing Costs are 100% Tax-Deductible?
Why Digital Marketing Doesn’t Work
These are some misconceptions in digital marketing you need to know. What Is Digital Marketing Anyways Digital marketing is all about reaching your ideal customers at the points where they are spending most of their time. Think about when you’re trying to find virtually anything (a restaurant, doctor, accountant, all-inclusive resort, Halloween costume): do you… Read more about Why Digital Marketing Doesn’t Work
How to Choose the Best Digital Marketing Strategist
There’s so much noise out there. To those companies looking to bring on a trusted marketing consultant who will leverage the internet to meet the goals of the organization, you have my sympathies. However, you don’t have to be a talent scout to know ‘exceptional’ when you see it. So, I’ve created a list to… Read more about How to Choose the Best Digital Marketing Strategist
Marketing Buyers Persona: Why it is important for your Business?
What Are Buyer Personas and How Do You Use Them Buyer personas are fictional characters that represent segments of your ideal customers. The key to building them is to identify the information that will help move ideal customers through the buying process. I’m talking about creating authentic and helpful content that (1) Connects with customers… Read more about Marketing Buyers Persona: Why it is important for your Business?
Digital Marketing Tactics To Reach Your Target Audience
Your marketing will be largely ineffective if you target the wrong people. You can be everything to everyone! If you’re running a small business, a well-implemented, cost-effective marketing strategy is going to be exactly what you need to increase customer counts and sales. You know your product or service better than anyone, but marketing it… Read more about Digital Marketing Tactics To Reach Your Target Audience
Freelancer vs Consultant vs Digital Marketing Agency
Each one brings something different to the table. When it comes to marketing, you really have four options: (1) do it yourself, (2) get an agency (3) get a freelancer or (4) hire a consultant. If you’re reading this article, it’s likely you’ve already stricken option one from the list, which means your current dilemma… Read more about Freelancer vs Consultant vs Digital Marketing Agency
How will Your Target Market Become Aware of your Business?
Your market will be largely ineffective if you target the wrong people. If you’re running a small business, a well-implemented, cost-effective market strategy is going to be exactly what you need to increase customer count and sales. You know your product or service better than anyone, but marketing it to the masses is a game… Read more about How will Your Target Market Become Aware of your Business?
