Why Digital Marketing Doesn’t Work

These are some misconceptions in digital marketing you need to know. What Is Digital Marketing Anyways Digital marketing is all about reaching your ideal customers at the points where they are spending most of their time. Think about when you’re trying to find virtually anything (a restaurant, doctor, accountant, all-inclusive resort, Halloween costume): do you… Read more about Why Digital Marketing Doesn’t Work

How to Choose the Best Digital Marketing Strategist

There’s so much noise out there. To those companies looking to bring on a trusted marketing consultant who will leverage the internet to meet the goals of the organization, you have my sympathies. However, you don’t have to be a talent scout to know ‘exceptional’ when you see it. So, I’ve created a list to… Read more about How to Choose the Best Digital Marketing Strategist

Marketing Buyers Persona: Why it is important for your Business?

What Are Buyer Personas and How Do You Use Them Buyer personas are fictional characters that represent segments of your ideal customers. The key to building them is to identify the information that will help move ideal customers through the buying process. I’m talking about creating authentic and helpful content that (1) Connects with customers… Read more about Marketing Buyers Persona: Why it is important for your Business?

Digital Marketing Tactics To Reach Your Target Audience

Your marketing will be largely ineffective if you target the wrong people. You can be everything to everyone! If you’re running a small business, a well-implemented, cost-effective marketing strategy is going to be exactly what you need to increase customer counts and sales. You know your product or service better than anyone, but marketing it… Read more about Digital Marketing Tactics To Reach Your Target Audience

Freelancer vs Consultant vs Digital Marketing Agency

Each one brings something different to the table. When it comes to marketing, you really have four options: (1) do it yourself, (2) get an agency (3) get a freelancer or (4) hire a consultant. If you’re reading this article, it’s likely you’ve already stricken option one from the list, which means your current dilemma… Read more about Freelancer vs Consultant vs Digital Marketing Agency

How will Your Target Market Become Aware of your Business?

Your market will be largely ineffective if you target the wrong people. If you’re running a small business, a well-implemented, cost-effective market strategy is going to be exactly what you need to increase customer count and sales. You know your product or service better than anyone, but marketing it to the masses is a game… Read more about How will Your Target Market Become Aware of your Business?

Digital Marketing Efforts That Will Boost Your Business

Digital Marketing Strategies Any business that wants to beat competitors in the online world must adopt proper digital marketing strategies. These are online tools and tasks that accomplish various goals of a business including conversion of visitors into leads, better engagement with clients, increasing traffic, stronger branding, generating sales, and attracting prospects. Each business goal… Read more about Digital Marketing Efforts That Will Boost Your Business

Why Digital Marketing Is Worth Your Investment

  Start seeing results immediately from a digital marketing strategy! There are so many tools and systems available today that can make marketing initiatives easier to use. Of course, an effective digital marketing strategy still takes time, but isn’t the time spent pursuing important business initiatives worth it? Nobody likes to waste time, right? With the… Read more about Why Digital Marketing Is Worth Your Investment