A tailored formula for digital marketing success & ongoing improvement
All of our clients have different needs and are in various stages in their business. We meet you where you're at (instead of trying to make you fit into our mold).
Regardless of your unique marketing mix, we typically follow these three key phases.
Phase 1: Planning & Setup
Marketing Research & Planning
Long-term success starts with a confident plan. Our goal is to help you think more strategically, so everything falls into place from there. The mix of planning that we do depends on where you are and what you're looking to achieve. Regardless, we need to know exactly where we’re starting before we can see how to get to where we’re we’re going.
What you'll learn:
- How you compare to your competition online
- Where the most significant leaks in your marketing are and how to fix them
- How to precisely position your business and to who for marketing success
- What your defined goals are and a marketing budget and plan to get you there
- Digital Marketing Consultation
- Competitor Analysis
- Website & Marketing Audits
- Persona Development
- Customer Journey Mapping
- KPI Benchmarks
- Quantifiable Goals & Projections
- Marketing Strategy & Plan
- Content Marketing Plan
Phase 2: Implementation
Website & Digital Marketing Assets
A website is a marketing hub and sometimes the entire infrastructure to a business. Finally, have a modern and beautiful web design that you’re not only proud of but is sure to convert traffic into customers.
This phase also includes any design templates you need to make your content shine from social to email design to whitepapers. You’ll have the creative marketing materials you need to make your brand shine.
- Website Design & Development
- Website Optimization
- Marketing Software
- Social Media Design
- Email Template Design
- Graphic Design
KPI Tracking & Digital Analytics Setup
They say you can’t improve what you can’t measure. We do all the “behind the scenes” tracking set up so you can see the effectiveness of your website and marketing investments. Proper tracking will help you know where your successes are and where they are not so that you can maintain a well-oiled marketing machine.
- Google Analytics
- Google Tag Manager
- Google Search Console
- Digital Analytics (Google Analytics goals, audiences, filters, campaign tracking, etc.)
- Facebook Business
- Facebook Retargeting Pixel
Integrated Marketing Campaign Management
Now that you have a strong marketing infrastructure, it’s time to target, nurture and convert traffic into new and repeat customers. Use marketing to build brand awareness and get in front of the customers actively seeking your products and services. Recover abandoned carts, wake up inactive customers, make product recommendations and send automatic follow-ups.
What you'll learn:
- What marketing tactics will work best for your business
- Which keywords your best customers use to find you.
- What type of content is worth spending your time on.
- How to convert website traffic into leads and sales.
- Campaign strategies to reach your customers at every stage of the buying cycle
- SEO Marketing
- SEM/ PPC
- Facebook & Instagram Advertising
- Display Advertising
- Google Adwords Remarketing
- Email Marketing
- Marketing Automation
Phase 3: Learn & Improve
Monthly Sales & Marketing ROI Reporting
Understand if your marketing investments are impacting your bottom line. We provide ROI analysis and valuable unbiased feedback to help improve or re-prioritize your marketing efforts.
What you'll learn:
- Whether you are meeting your monthly, quarterly and annual goals.
- How each of your marketing channels is performing and which drive the most sales for your business.
- What your average order value is, average customer lifetime value, marketing return on investment, cart abandonment rate and net profits.
- What your average conversion rates are so you can better project marketing spend
- How website visitors get to your website and what they do once they’re there.
- Which areas around the world drive the most sales.
- Which products or services perform best
- What people are searching for on your website.
- When to get creative with your marketing to mitigate potential decreases in sales.
- You will learn, that you never stop learning! Learn how to use data insights to optimize the entire way your business runs!!!
Ongoing Management & Improvement
Continual improvements are necessary to support technological advances and customer expectations. Use the insights from your tracking and reporting to make adjustments that impact your bottom line.
- A/B Testing
- Conversion Optimization
- Sales Funnel Optimization
- Website Maintenance