marketing-planning-consultation

The Consultation & Strategic planning Needed for Maximum ROI

Social Media, Online Advertisement, Email Marketing, Blogging, Inbound Marketing, SEO........ AHHHH! Navigating your way through this complex space and knowing which digital marketing channel to use is challenging to say the least. We help you better leverage the web to grow your business by prioritizing the perfect mix of digital marketing initiatives to reach your goals.

The Digital Strategy Roadmap

We analyze your current digital marketing efforts and benchmarks, research the marketing landscape, your audience and competitors to identify low hanging fruit and other necessities. Then, we list all recommended digital initiatives in order of priority together with expected benefit into a working document for your chosen team to follow.

Your Digital Strategy & Marketing document will be made of three distinct parts:

RESEARCH

  • Existing digital assets review
  • Target audience review
  • Competitive review
  • Existing customers, website users, and advisors
  • SWOT analysis

STRATEGY

  • High-level recommendations across relevant digital channels
  • Recommendations for strengthening branding and messaging
  • Recommendations for website improvements

DIGITAL INITIATIVES

  • Determine appropriate channels and approach for digital initiatives. This could include: Content, Social Media, Email Marketing, Online Advertising, SEO, Analytics, Automation