Search Marketing for Higher ROI
Combining digital marketing campaigns is not just for higher ranking positions on Google. It is also a great strategy for increasing traffic and conversion rate of on your website. AE Design Co. develops comprehensive digital campaigns geared towards human behavior and optimizing conversion rates. We combine SEO with PPC hence we can identify critical data points regarding consumer intentions, behavior, geographical location, etc. With this level of precision we can do the following:
- Modification of organic keyword strategy to create new content or optimize the existing content: This allows the content to rank in particular geographic locations. By applying the phrases used by the targeted audience, it becomes easier to align with their purchasing behavior
- Adjusting PPC budget: We only ads which are employed in the widely-known marketplaces and effective timeframes.
- Aligning PPC ads with offline campaigns to increase brand awareness an conversion rates.
Basically, here are the results you can expect from the above actions:
- Increase in cost per click
- Increased organic traffic
- Saving money on ads
- High profits
Take advantage of PPC to boost your SEO
PPC and SEO go hand in hand. PPC fills in the gaps with regards to how you reach the target audience. This is our promise.
a. Increased website visibility on SERPs
Do you believe you can push your website to rank number one on search engines? Yes, AE Design Co. can help you do just that. But before you start celebrating, we would like you to examine authoritative pages. Using the search terms that rank position one in Google is not enough. Often, top results are driven by PPC ads. If you want potential clients to see you first every time they search for your site, it is important that you include PPC ads. It is good to dominate in both paid and organic search results. This will convince your audience that indeed you have an established online presence.
b. Driving traffic and links
Content is the main determinant of SEO. It drives traffic and links hence your domain authority. For it to work, you must convince the audience to read, link, and share your content. One of the easiest ways to promote your information to a greater audience who would otherwise not see it is through PPC. The strategy is very cost-efficient because it allows you to bid on a wider range of keywords that conversion-based marketing. The greatest benefit of paid campaigns is that you can choose your audience depending on their browsing habits. Also, you get to target particular job titles and interests. This will allow you to show your content to top bloggers, reporters, and influencers quickly hence boosting the chances of your content getting to top websites and blogs
As you can see, PPC and SEO are like best friends forever. They drive traffic, brand awareness, and conversions. But they require consistent efforts to succeed.