Search Marketing for Higher ROI
Combining digital marketing campaigns is not just for higher ranking positions on Google. It is also a great strategy for increasing traffic and the conversion rate of on your website. We develop comprehensive digital campaigns geared toward human behavior and increased conversion rates. We combine SEO with PPC to identify critical data points regarding consumer intentions, behavior, geographical location, etc. With this level of precision we can do the following:
- Enhanced keyword strategy
- Optimimal PPC budget for increased returns
- Aligning PPC ads with offline campaigns to increase brand awareness an conversion rates.
Here are the results you can expect:
- Decreased cost per click
- Increased traffic
- Overall lower ad spend
- Higher profits
Take advantage of PPC to boost your SEO
PPC and SEO go hand in hand. PPC fills in the gaps in regards to how you reach the target audience. This is our promise.
1. Increased website visibility on SERPs
Do you believe you can push your website to rank number one on the search engines? We can help you do just that. But before you start celebrating, we need to examine your authoritative pages. Using the search terms that rank position #1 in Google is not enough. Often, top results are driven by PPC ads. If you want potential clients to see you first every time they search for your site, it is important that you include PPC ads. It is good to dominate in both paid and organic search results. This will convince your audience that indeed you have an established online presence.
2. Increase traffic and links
Content is the main factor in SEO. It drives traffic and links and, in return, your domain authority. For it to work, you must convince the audience to read, link, and share your content. One of the easiest ways to promote your information to a greater audience who would otherwise not see it is through PPC. The strategy is very cost-efficient because it allows you to bid on a wider range of keywords than conversion-based marketing. The greatest benefit of paid campaigns is that you can choose your audience depending on their browsing habits. Also, you get to target particular job titles and interests. This will allow you to show your content to top bloggers, reporters, and influencers to boost the chances of your content getting to top websites and blogs
As you can see, PPC and SEO are like best friends forever. They drive traffic, brand awareness, and conversions. But they require consistent efforts to succeed.