marketing-planning-consultation

Digital Marketing Consultation & Strategic Planning for Maximum ROI

Social Media, Online Advertisement, Email Marketing, Blogging, Inbound Marketing, SEO........ AHHHH! Navigating your way through this complex space and knowing which digital marketing channel to use is challenging to say the least. We help you better leverage the web to grow your business by prioritizing the perfect mix of marketing to reach your goals.

The Digital Strategy Roadmap

We analyze your current digital marketing efforts and benchmarks, research the marketing landscape, your audience and competitors to identify low hanging fruit and other necessities. Then, your digital marketing strategist will list all recommended digital initiatives in order of priority into a working document that you'll use as the lifeline to your marketing moving forward.

WHY DO YOU NEED A DIGITAL MARKETING STRATEGY?

The Benefits of Digital Marketing Consulting Services

Work with an online marketing consultant to surpass your competition

Be proactive so you constantly have new leads that convert to new customers that build repeat purchases & referrals

Improve your customers' journey & experience once they buy

Automate your business to give you time back to focus on bigger priorities

Reduce redundancy in your processes

Create a well-oiled marketing system that's working for you 24/7

Have quantifiable goals that you can reach year-over-year

Learn how to generate increased website traffic with a San Diego SEO Consultant

Have the confidence that you are moving your business forward

Feel more excited about your business just like when you started!

Your Digital Strategy & Marketing Plan in 3 Parts

Marketing Research

  • Existing digital assets review
  • Brand review
  • Competitive review
  • Customer surveys & interviews
  • Website review
  • SEO review
  • Ratings & reviews analysis
  • Content review
  • Social media review
  • Paid advertisement review
  • Lead generation review
Digital Strategy

  • Brand Positioning & Key Messaging
  • Clearly defined target audience & Buyer Personas (ideal customer outline)
  • Target keywords
  • Determine quantifiable goals to grow your business
  • Outline high-level digital initiatives including marketing assets, automation, traffic & lead generation, lead nurturing, increased customer lifetime value initiatives, and proactive referral tactics.
  • Assign appropriate channels and tactics to reach customers during the buyer's journey (i.e. Facebook, LinkedIn, Instagram, Google, YouTube, podcasts, blogs, eBooks, whitepapers, surveys, checklists, video, print advertisement, email marketing, online chat, reviews, sales materials, influencers, networking, customer service materials, etc.
Marketing Plan

  • Marketing asset needs
  • Content plan (website content needs, blog article topics, and social media post themes to build your marketing calendar from.
  • Tracking setup tasks and key metric report outline.