Why Digital Marketing Doesn’t Work

These are some misconceptions in digital marketing you need to know. What Is Digital Marketing Anyways Digital marketing is all about reaching your ideal customers at the points where they are spending most of their time. Think about when you’re trying to find virtually anything (a restaurant, doctor, accountant, all-inclusive resort, Halloween costume): do you… Read more about Why Digital Marketing Doesn’t Work

Reasons Why Your Business Should Invest In SEO

You can’t market online without a thorough understanding of SEO. If you’re a business hoping to survive in this digital era, a basic understanding of SEO is essential. The vast plurality of brands out there think they know how SEO works, but many don’t actually know the ins and outs well enough to launch themselves… Read more about Reasons Why Your Business Should Invest In SEO

How to Choose the Best Digital Marketing Strategist

There’s so much noise out there. To those companies looking to bring on a trusted marketing consultant who will leverage the internet to meet the goals of the organization, you have my sympathies. However, you don’t have to be a talent scout to know ‘exceptional’ when you see it. So, I’ve created a list to… Read more about How to Choose the Best Digital Marketing Strategist

The Power of Brand Positioning

Strategically positioning your brand in the market (Brand Positioning) is essential and the foundation of any successful marketing tactic. If there’s one thing you believe in, it’s your product or service. You’ve spent countless hours developing – you’ve given so much effort at every step of the way; but what are you going to do… Read more about The Power of Brand Positioning

How will Your Target Market Become Aware of your Business?

Your market will be largely ineffective if you target the wrong people. If you’re running a small business, a well-implemented, cost-effective market strategy is going to be exactly what you need to increase customer count and sales. You know your product or service better than anyone, but marketing it to the masses is a game… Read more about How will Your Target Market Become Aware of your Business?

Digital Marketing Efforts That Will Boost Your Business

Digital Marketing Strategies Any business that wants to beat competitors in the online world must adopt proper digital marketing strategies. These are online tools and tasks that accomplish various goals of a business including conversion of visitors into leads, better engagement with clients, increasing traffic, stronger branding, generating sales, and attracting prospects. Each business goal… Read more about Digital Marketing Efforts That Will Boost Your Business