When it comes to marketing, the email list is a staple.

Whether you’re a running a business, blog, or entrepreneurial venture, you’re going to need to continuously grow your email list in order to add and retain customers and subscribers. In fact, an ever-growing email list is a critical facet of most successful businesses.

Below are 10 strategies you can use to grow your email list, and likely your business along with it.

1. Add an Email Opt-In Box During Online Checkouts

If you want to target both new and returning customers, it’s not very hard to do. Add an email opt-in box somewhere near the purchase button on your checkout screen. This way, customers will see the box and think about it before continuing on with their purchase.

2. Make Signup Forms Simple

There’s nothing worse than a complicated signup form. If you want to get emails, make asking for them as straightforward as possible on your signup forms.

3. Use Social Proof

If someone can’t make up their mind about your product or service, the fact that A LOT of other people liked or disliked your product or service is going to count immensely. If they don’t want to give you their email, find a way to show them why all your other customers and subscribers did.

4. Brick and Mortar: Asking Customers Before Checkout

It doesn’t get more straightforward than this. Have associates and cashiers ask customers for their emails before checkout. If they ask why, a simple explanation is usually all it takes to get them onboard.

5. Establish Credibility

Those who are new to your product or service may be apprehensive about giving out their email addresses. That’s why it’s important to establish your credibility firmly and immediately.

6. Brick and Mortar: Leave a Signup Sheet by the Register

If you don’t want to be so forward, leaving a signup sheet by the register is an effective way to collect emails. The signup sheet is used at the customer’s discretion, but associates and cashiers are present to clarify any questions.

7. Add Links to Your Email Signup Forms on Your Website and Social Media

If you strategically place links to your email signup forms in multiple locations on your website, you’re going to see positive results over time. Linking to email signup forms on various social media platforms has proven to be effective as well.

8. Add a Popup Form

They’re a pain to get rid of sometimes, but that’s in part why they’re so effective. Including a simple email signup form in a popup could be just what you need to grow your subscription lists and customer count.

9. Offer Free Content Exclusively Through Email

If your customers and subscribers already like the main thing you’re offering, the addition of exclusive email content is something they may find alluring. Moreover, the fact that it’s free is definitely going to draw a lot of attention.

10. Offer Savings on Your Product or Service

If potential customers and returning customers are on the fence about a purchase, an offer of savings in return for a simple email address may be what seals the deal. And if they’ve bought something once, it’s likely they’ll come again, especially if they’re occasionally reminded, not bombarded, by your emails.

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About April Edwards

Hello! I'm AE Design Co's lead Digital Strategist & Creative Director. For over 15 years, I've been helping busy businesses get a grip on their marketing to increase profits year-over-year.

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