Strategically positioning your brand in the market (Brand Positioning) is essential and the foundation of any successful marketing tactic. If there’s one thing you believe in, it’s your product or service. You’ve spent countless hours developing – you’ve given so much effort at every step of the way; but what are you going to do… Read more about The Power of Brand Positioning
Each one brings something different to the table. When it comes to marketing, you really have four options: (1) do it yourself, (2) get an agency (3) get a freelancer or (4) hire a consultant. If you’re reading this article, it’s likely you’ve already stricken option one from the list, which means your current dilemma… Read more about Freelancer vs Consultant vs Digital Marketing Agency
Your market will be largely ineffective if you target the wrong people. If you’re running a small business, a well-implemented, cost-effective market strategy is going to be exactly what you need to increase customer count and sales. You know your product or service better than anyone, but marketing it to the masses is a game… Read more about How will Your Target Market Become Aware of your Business?
Just like in high school, popularity is prestige. If you’ve ever wondered why most of the articles you see online—whether they be on Facebook, Twitter, or from the Huffington Post—seem to be watered-down aggregations of content in the form of an enumerated list, consider this: are the pieces really “watered-down” or are they just organized… Read more about When It Comes to SEO: It’s a Popularity Contest
Start seeing results immediately from a digital marketing strategy! There are so many tools and systems available today that can make marketing initiatives easier to use. Of course, an effective digital marketing strategy still takes time, but isn’t the time spent pursuing important business initiatives worth it? Nobody likes to waste time, right? With the… Read more about Why Digital Marketing Is Worth Your Investment
You’ve heard about digital marketing before; maybe you’ve even dipped into some initiatives or channels here and there. Perhaps you’ve posted on social media a few times a week, or maybe you’ve even gone as far as to post a few blog articles and build your email marketing list. Are the results not what you… Read more about 10 Reasons Why You Need a Digital Marketing Strategy
Why Do You Need to Keep Your WordPress Website Safe? Just because your WordPress website is up and running, it doesn’t mean that you can leave it on its own while you focus on the rest of your revenue-earning operations. After all, if you want the best performance from your assets, you need to provide… Read more about How to Keep Your WordPress Website Safe
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