Smuckers Automated Email Design

How do you efficiently develop 22 different brand emails?

JM Smucker was in need of an immediate way to introduce their various brands and personally connect with their customers immediately after opting in to receive emails.

In partnership with Sprokets, a development and project management company, { ae } Design Co. designed and development twenty welcome emails to automatically send out to each subscriber after signing up to receive emails. The emails effectively carried out each brand's message, offered the subscriber a free signature recipe and enticed them to stay connected with the brand by engaging with their social media accounts and sharing recipes on Pintrest.

Services

Planning & Design
Wireframes
Desktop & mobile template designs

Development
HTML & CSS Coding
Responsive/ Mobile Development
Marketing Automation - Workflow set up in Silverpop, Email Marketing Software (ESP)

 

Smuckers-wireframe
Wireframe

Desktop Version
Desktop Version

Mobile Version
Mobile Version

About April Edwards

Hello! I'm AE Design Co's lead Digital Strategist, Marketing Consultant and Creative Director. For over 15 years, I've been helping busy businesses get a grip on their marketing by aligning marketing objectives with business goals to increase their profits year-over-year.

Learn more about me & how I help

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