Smuckers Automated Email Design

How do you efficiently develop 22 different brand emails?

JM Smucker was in need of an immediate way to introduce their various brands and personally connect with their customers immediately after opting in to receive emails.

In partnership with Sprokets, a development and project management company, { ae } Design Co. designed and development twenty welcome emails to automatically send out to each subscriber after signing up to receive emails. The emails effectively carried out each brand's message, offered the subscriber a free signature recipe and enticed them to stay connected with the brand by engaging with their social media accounts and sharing recipes on Pintrest.


Planning & Design
Desktop & mobile template designs

HTML & CSS Coding
Responsive/ Mobile Development
Marketing Automation - Workflow set up in Silverpop, Email Marketing Software (ESP)



Desktop Version
Desktop Version

Mobile Version
Mobile Version

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About April Edwards

Hello! I'm AE Design Co's lead Digital Strategist & Creative Director. For over 15 years, I've been helping busy businesses get a grip on their marketing to increase profits year-over-year.

Meet me!