Craftsman Book

Where do you start when you feel your website is underperforming?

Craftsman Book Company approached { ae } Design Co. with a need to improve their digital strategy and the desire to learn how to market more efficiently and effectively.

We provided a comprehensive Website and Digital Marketing Audit that revealed that the company had a portfolio of websites that were not contributing to the company’s bottom line. In addition, they were not reflecting the company’s brand in a cohesive manner. The structure was causing an unfavorable user experience and a potential loss in organic traffic to the main website ( These issues resulted in a continual loss in sales. In addition, the website technology had limitations that made it difficult for their team to communicate with their audience.

{ ae } Design Co. created corporate brand guidelines to ensure cohesive messaging and aesthetic representation throughout all of their print and web identities. We also formulated a solid plan for consolidating their online presence into one main eCommerce website using technology and a structure that meets their business and marketing needs.

We partnered with them guiding their development team through converting their Zen Cart platform into the robust Magento eCommerce solution. We provided all the theme templates they would need to match their brand guidelines along with SEO support to ensure a smooth transition.



Strategy & Planning
Website Audits for all website properties
User Personas
Establish KPIs
Inbound Marketing Strategy
Technology Reccomendations
Functionality Specifications

Branding & Design
Brand Guidelines
Magento Theme Template Design

Technical Consultation
SEO Training & Consultation
Wordpress Integration
Magento Consultation
Digital Analytics Consultation

Craftsman Book Publishing - Web Design
Craftsman Book Publishing – Web Design
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About April Edwards

Hello! I'm AE Design Co's lead Digital Strategist & Creative Director. For over 15 years, I've been helping busy businesses get a grip on their marketing to increase profits year-over-year.

Meet me!