San Elijo Dance & Music Academy + 4S Dance Academy

How to redesign two websites into one effective marketing machine?

Before working with us, the team from San Elijo Dance and Music Academy and 4S Dance Academy were duplicating their marketing efforts by managing and promoting two separate websites that were essentially sharing the same content. { ae } Design Co. approached their team with a more efficient solution that would allow them to spend less time duplicating efforts, spend more time on a solid strategy, improve their authority for increase search engine results, and reduce monthly costs on website maintenance.


Since we had been working with SEDMA for some time, we were able to proactively identify the problem for them and provide a longer term strategy that they continue to use today. We built them a custom WordPress website with dynamically populated content to help users easily see what classes they offer, the benefits of working with them. We trained their team to manage their own website for the first time and now they happily publish blog content and keep their students up to date with class changes, schedules and events. Not only has it been a great experience for them internally, but it's proven to convert more traffic into students with a much easier online registration process.

The Results

  • Organic traffic has increased by 15%
  • New users have increased by 13%
  • Bounce rates have decreased by 26%
  • They've received more sign-ups then ever before with an increase conversion rate of 35%!
  • Their new mobile-friendly design has decrease bounce rates on these devices by 30%


Branding & Design
Custom Website Design

Web Development
WordPress Development
Responsive/ Mobile Optimization
301 Redirects - to maintain SEO authority

Consultation & Training
SEO Training & Consultation
WordPress Training & Documentation
Digital Strategy & Marketing Consultation

SEDMA Wireframe
SEDMA Wireframe

Dance School Website Design
Secondary Page

Dance School Website Design
Secondary Page Design

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About April Edwards

Hello! I'm AE Design Co's lead Digital Strategist & Creative Director. For over 15 years, I've been helping busy businesses get a grip on their marketing to increase profits year-over-year.

Meet me!