How to Write Effective Content

Connect with your Audience

Effective brand content is crucial to the success of your website and digital marketing strategy. Your clients must understand why your services are worth their investment. They must understand why they should work with you, instead of your competitor.

Nobody knows your brand better than you. Some clients have a knack for writing and choose to develop their own storyline. Others benefit from working with a professional content creator. Whatever approach works best for your business, it is vital that your website content educate your service offerings, capture your audience, and inspire them to take action.

Create a goal-oriented outline.

Content creation is a process of discovery and development. A strong brand identity delivers the ‘who, what, when, where, why, and how’ of your business.  Storyline emerges from those answers. When you know, content flows.

{ ae } helps clients develop your brand identity. We ask questions from all angles to discover the intricacies of your unique business. We develop storyline that connects with your customers by establishing their needs and struggles, then offers solutions. { ae } digital strategists define your target market and develop a strong User Persona to help create content that speaks to your audience. Learn how { ae } works with you to establish an effective USP to provide a guideline for future content posts.

Create Action

Your website, digital marketing strategy, and brand identity work together to convert online visitors into paid clients. Every page on your website is an opportunity to cross promote offerings and get people to engage. A ‘Call To Action’ (CTA) invites viewers to take the next step and engage further with your brand. People don’t like a sales pitch, so your CTA must offer a solution while enticing action.

Spread the Word

Equally important as effective brand content is a digital content strategy. Posting relevant articles to your social media channel captures your client’s interest and keeps your name close at mind. Maintaining a blog establishes your authority and provides a forum to deliver your brand’s personality. Email Marketing campaigns offer client’s discounts on your services and inform about current events. An effective content strategy combines all the elements of digital marketing to drive traffic to your website and improve your bottom line.

Your brand needs a clear voice to help clients connect with your company. We craft content that gives your idea an edge. But, brand content is only one part of an effective digital strategy.

Need Assistance Creating a Content Strategy & Writing Effective Copy?

Today’s competitive marketplace requires a dynamic online profile and a solid digital marketing strategy. { ae } invites you to tell us about your unique business model to learn how we can help take your business to the next level. We can help you develop your brand identity and create a digital marketing strategy that works best for your business model.

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About April Edwards

Hello! I'm AE Design Co's lead Digital Strategist & Creative Director. For over 15 years, I've been helping busy businesses get a grip on their marketing to increase profits year-over-year.

Meet me!