Indie Merchandising

She rocks!

April has always been extremely helpful in organizing and always getting things done on time.

Jacob Edwards

How do you generate thousands of dollars in additional sales through email marketing alone?

IndieMerchStore is an online retailer selling various forms of merchandise from band t-shirts to skateboards to art prints. The company started working with { ae } Design Co. way back in 2010 (and has been ever since!) to increase their brand awareness and online sales through the email marketing channel.


{ ae } Design Co, not only initially developed a solid foundation for their email marketing initiatives with a well-thought out strategy, responsive template designs, analytic tracking, campaign testing and optimization, but has been managing every one of their campaigns since. In addition, { ae } Design Co. also has development numerous Facebook store apps and web store designs for this and some of their other companies.

The Results

  • Over hundreds of thousands derived from email clicks alone!!!
  • 120% increase in email marketing sales
  • 133% increase in paid transactions from email marketing campaigns alone
  • Overall decrease in email marketing investment and increase in return with easy to update email templates and tried and tested strategies



Strategy & Planning
Ongoing Campaign Strategy

Responsive email template
Website email sign up
Facebook store app

Marketing & Optimization
Monthly campaign sends
Analytic tracking & reporting
Ongoing campaign optimization including A/B testing

Desktop Version

Desktop Version
Desktop Version

Mobile Version
Mobile Version

Mobile Version

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About April Edwards

Hello! I'm AE Design Co's lead Digital Strategist & Creative Director. For over 15 years, I've been helping busy businesses get a grip on their marketing to increase profits year-over-year.

Meet me!