Let’s face it we live in a “Do-it-yourself” world. Why should you pay to have someone else build your Website when there is an advent of tools out there for you to build it yourself? Here are a few reasons why.

Templates
Most Websites that are generated by do-it-yourself software use templates that are repeatedly used. You may find that your Website ends up looking just like your competition!

Budget
You’ll probably be able to find other “designers” out there that will build you a Website within your budget, but most likely it will not be built with room for business growth. It’s like building a house. You need a solid foundation to build on. As of lately, I’ve been seeing a lot of businesses choosing to outsource work overseas in order to get the price low. In the end, they deal with serious communication issues and end up having a site that was simply built from a template that millions of other businesses are using as well.

Time
I’ve seen several start-up companies choose the less expensive route by hiring a college student to work on their Website. They may be able to get you going with a Website, but nine times out of ten their process is weak and they do not understand each client’s varying needs. The same goes with hiring your nephew to create your site. This is fine if you don’t mind having it completed in a year or so. A professional web designer will save you time by doing what they know best. They will use current Web design trends and competitor analysis to make your online image stand out. In the end, your business objectives will be carried out into a functional online solution.

Custom Design
Branding is what separates your business from your competition and it is very important in your Marketing Strategy. A professional Web Designer will customize your Website effectively carry out your brand. A custom designed Website should:

  • Deliver your message clearly
  • Confirm your credibility
  • Connect your target prospects emotionally
  • Motivate your buyer
  • Generate customer loyalty

I specialize in custom design built with you brand in the forefront. My Websites not only look great, but they create a positive experience for your visitors keeping them coming back and ultimately turning them into customers. I work with you one on one through the entire process unlike most companies where you have to work through sales teams and project managers just to have one little thing changed on your site. You may end up paying more upfront than you would with someone else, but I can guarantee professionalism and a positive experience throughout the entire process. In the end, you’ll not only be proud to promote your site, but it will also help you generate revenue.

About April Edwards

Hello! I'm AE Design Co's lead Digital Strategist, Marketing Consultant and Creative Director. For over 15 years, I've been helping busy businesses get a grip on their marketing by aligning marketing objectives with business goals to increase their profits year-over-year.

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