Each one brings something different to the table.

When it comes to marketing, you really have four options: (1) do it yourself, (2) get an agency (3) get a freelancer or (4) hire a consultant. If you’re reading this article, it’s likely you’ve already stricken option one from the list, which means your current dilemma it which of the other three options would be the best to help you with your marketing needs.

Below are some advantages and disadvantages associated with each. After a read through, you should have a better idea of which one is most suitable for your marketing endeavors.

Advantages of Going with an Agency

Freelancers work alone. However, agencies are composed of some people who are experts in a particular field. They can also be a team of talented freelancers working together.

Agencies also possess the capacity to implement the best practices in all areas of your marketing endeavors.

Advantages of Going with a Freelancer

Freelancers are great for those individuals looking to pursue a simple and non-exhaustive marketing strategy. When you elect to hire a freelancer, there is more you can do in terms of communication, mainly because you’re working with one person. Freelancers may also be less costly, however, this may not always be the case.

Which One Is Right for Me?

Unless your marketing strategy is short-term and not all that elaborate, you should use a digital marketing Agency to help you reach your goals. Freelancers are great when it comes to small projects and simple tasks, but many don’t possess the expansive knowledge that three to four people on a marketing team collectively will. Moreover, freelancers are usually fit to do one task and one task only, which means that attention to multiple facets in your marketing strategy will require you to bring more freelancers onboard; this will inevitably cost you more money, sometimes even more than it would’ve cost to hire an agency

You know that there is a project manager on board to handle you work. Furthermore, rather than paying multiple service providers, you pay a single quote.

Lastly because you’re relying on a Agency, Its time saving because an marketing consultant comprises of multiple people with different expertise.

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About April Edwards

Hello! I'm AE Design Co's lead Digital Strategist & Creative Director. For over 15 years, I've been helping busy businesses get a grip on their marketing to increase profits year-over-year.

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