The Marketing and Sales Funnel: The Matchmaker’s Playbook

Read this article to learn how to generate more leads and better customers by aligning your marketing strategies with your customer’s journey within the marketing and sales funnel. Drive stronger brand awareness, greater sales, and ultimately more loyalty!

Did You Know Digital Marketing Costs are 100% Tax-Deductible?

Here’s Everything You Need to Know About Marketing Tax Deductions According to a recent study, the average American spends 6 hours and 42 minutes online. What does that mean to a business owner? It means if you want to find your ideal customer, chances are pretty good that you will find them through a screen. Digital marketing… Read more about Did You Know Digital Marketing Costs are 100% Tax-Deductible?

Why Digital Marketing Doesn’t Work

These are some misconceptions in digital marketing you need to know. What Is Digital Marketing Anyways Digital marketing is all about reaching your ideal customers at the points where they are spending most of their time. Think about when you’re trying to find virtually anything (a restaurant, doctor, accountant, all-inclusive resort, Halloween costume): do you… Read more about Why Digital Marketing Doesn’t Work

How to Choose the Best Digital Marketing Strategist

There’s so much noise out there. To those companies looking to bring on a trusted marketing consultant who will leverage the internet to meet the goals of the organization, you have my sympathies. However, you don’t have to be a talent scout to know ‘exceptional’ when you see it. So, I’ve created a list to… Read more about How to Choose the Best Digital Marketing Strategist

Marketing Buyers Persona: Why it is important for your Business?

What Are Buyer Personas and How Do You Use Them Buyer personas are fictional characters that represent segments of your ideal customers. The key to building them is to identify the information that will help move ideal customers through the buying process. I’m talking about creating authentic and helpful content that (1) Connects with customers… Read more about Marketing Buyers Persona: Why it is important for your Business?

Digital Marketing Tactics To Reach Your Target Audience

Your marketing will be largely ineffective if you target the wrong people. You can be everything to everyone! If you’re running a small business, a well-implemented, cost-effective marketing strategy is going to be exactly what you need to increase customer counts and sales. You know your product or service better than anyone, but marketing it… Read more about Digital Marketing Tactics To Reach Your Target Audience