You can’t market online without a thorough understanding of SEO. If you’re a business hoping to survive in this digital era, a basic understanding of SEO is essential. The vast plurality of brands out there think they know how SEO works, but many don’t actually know the ins and outs well enough to launch themselves into the stratosphere. SEO will improve a website’s prevalence in search results and enhance its overall visibility, but there are several other benefits associated with SEO optimization that businesses small and large can take advantage of. This article focuses on four reasons why SEO is so important for businesses of all sizes operating in all industries.

  1. Credibility Is Established Through SEO - An SEO veteran will tell you that any credible website is resting on efficient use of SEO. If your website is constantly given bad reviews, there’s a good chance it will be penalized by Google. You want to show you are credible and trustworthy, which means you should try to get some support from sites, companies, and individuals who have already established their credibility online; doing this will definitely go a long way.
  2. Focus on User Experience - In order to achieve better rankings and maximum visibility, you must first realize that optimal user experience is paramount. There are ways for Google to tell whether an individual accessing a site has had a good experience or a bad experience, and good experiences are what propel sites to the next level. Your customers are coming to your website for a reason, their experience should always be straightforward. If they can’t find what they need, problems will rise as your website’s performance go down.
  3. Utilize Local SEO - Small- and medium-size businesses are usually the ones who benefit the most from local SEO. Local search has generated a lot of success for these businesses, and this is because people can find them quickly and easily if the SEO is done correctly. Businesses that utilize local SEO are catering to specific towns, cities, regions, and even states—the goal is to establish a viable medium for a brand’s messaging, one that is situated at the local level.
  4. The Buying Cycle Is Influenced by SEO - In order for a connection of substance to be made, customers must be able to locate the brand at places where they need it. When customers need an answer to a question, the web is going to
    find them an answer; the goal is to be the site which Google elects to give the answer. This kind
    of relationship is especially relevant for local SEO, where only so many options are available.

Hire a Professional to Handle All Your SEO

While SEO isn’t the hardest concept to get the hang of, it’s best if you leave everything SEO related to a professional.  If you want to enhance your business’s SEO in all aspects, check out our SEO services or better yet, consider trying out our Marketing Audit. And we're always here to meet and discuss your marketing challenges with you. Schedule a consultation.

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About April Edwards

Hello! I'm AE Design Co's lead Digital Strategist & Creative Director. For over 15 years, I've been helping busy businesses get a grip on their marketing to increase profits year-over-year.

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