Often, small business owners view marketing as an expense when they should see marketing as an investment, which it is. Every small business needs marketing. The digital marketing landscape changes constantly, and competition increases over time. It can be difficult to keep up. Add to this how COVID-19 has made life and business more uncertain,… Read more about Do You See Marketing as an Investment or an Expense?
Blog Promotion: How to get traffic to your blog through content distribution
Hitting publish isn’t enough to maximize your blog’s results. You need a content distribution plan. Use AE Design’s recommendations in your plan:
Google Ads (PPC) or SEO? Which will grow my small business?
Businesses looking to promote their business online face a difficult and critical decision – Google Ads (PPC) or SEO? – Learn which strategy is right for your business.
Reasons Why Your Business Should Invest In SEO
You can’t market online without a thorough understanding of SEO. If you’re a business hoping to survive in this digital era, a basic understanding of SEO is essential. The vast plurality of brands out there think they know how SEO works, but many don’t actually know the ins and outs well enough to launch themselves… Read more about Reasons Why Your Business Should Invest In SEO
When It Comes to SEO: It’s a Popularity Contest
Just like in high school, popularity is prestige. If you’ve ever wondered why most of the articles you see online—whether they be on Facebook, Twitter, or from the Huffington Post—seem to be watered-down aggregations of content in the form of an enumerated list, consider this: are the pieces really “watered-down” or are they just organized… Read more about When It Comes to SEO: It’s a Popularity Contest