Manufacturers’ websites are key to communicating products and services to potential retailers and consumers. Optimum Technologies, a flooring product manufacturing business, was in need of a new manufacturing website design for their home page to better communicate their entire offering, the problems their products solve as well as supportive services they offer to their potential customers. It was important that the layout included an area to cater to their various personas and answer common questions right off the bat.


AE Design Co. created a world-class home page design to accomplish all their needs in a sleek, modern layout with a clear hierarchy to support their content marketing efforts. The website was built in Hubspot’s CRM with dynamic content blocks that change depending on the type of website visitor.


The client was very pleased with the final website design. Deciding to redesign their top website page was a marketing strategy that increased their overall conversion rate which resulted in more business!

Ensuring your website has a great user experience is the first step to being successful with your digital marketing. Optimum Technologies now has a great website all companies in the manufacturing industry should use as a model for their own.

AE Design Co. also developed a new logo for their latest product, Opti-Grip.


  • Website Design
  • Logo Design
manufacturing web design

Her approach is strategic… she considers a bigger picture.

April brings many unique qualities to the table that I do not typically experience with designers. Not only does she consider what is truly best for her clients, but her approach is strategic and nature and she considers a bigger picture than just the website design itself. Not only are her skills, attitude, and approach right on, but she is a delightful person to work with.

Erin Carpenter

Home Page Design

manufacturing-web design home page

Landing Page Design

manufacturing-web design landing page design

New Product Logo Design

manufacturing company logo design

About April Edwards

Hello! I'm AE Design Co's lead Digital Strategist & Creative Director. For over 15 years, I've been helping busy businesses get a grip on their marketing to increase profits year-over-year.

Meet me!