Digital Marketing Strategies

Any business that wants to beat competitors in the online world must adopt proper digital marketing strategies. These are online tools and tasks that accomplish various goals of a business including conversion of visitors into leads, better engagement with clients, increasing traffic, stronger branding, generating sales, and attracting prospects. Each business goal requires a different strategy. Remember that the whole idea is not all about online presence but understanding how to be present online. Therefore, a good strategy is a sure way of achieving goals. Let’s look at relevant strategies that a digital marketing agency uses to boost the online success of any business.


Pay per click is the perfect strategy that delivers leads and sales quickly. Experts say that businesses that don’t follow PPC lose at least 10% to 15% of the visitors who check sponsored ads. If you are not familiar with this technique, a digital marketing agency can help you optimize your PPC campaign.

Value creation

Some of the most effective methods of value creation include content marketing and inbound marketing. In the past decades, brands asked customers for value in terms of money without giving anything in return except the bought products. But today, the markets are so competitive and your business should give more than just a product or service. This is what we called additional value which can be in form of content that is relevant to consumers e.g. e-books, webinars, blog posts, videos, etc.

Marketing Automation

You can automate a number of activities related to a certain process with particular goals like converting leads into clients. Marketing automation strategies save your time because they don’t need human intervention. Also, they increase your online sales since they create accurate follow-ups with every client.

Social media paid promotions

Paid promotions on social media include Facebook ads, Instagram ads, LinkedIn ads, etc. Did you know that there are more than 2.6B users on Facebook who are always searching for reliable information? What does this tell you? Being visible on social media can boost your sales and allow you the ability to super target your desired customers.


Before you start looking out for digital marketing services, make sure that your site is optimized to generate leads and sales. Because your website traffic is an outcome of your relentless efforts, ensure that you have followed the best practices to convert visitors into leads.

Check out our Digital Marketing Transformation Roadmap to learn the steps we take broken into three phases for digital marketing success. Or, if you need help taking your website to the next level, check out our custom website design & development services. And, you can always contact us to get some advice on how to get more out of your current marketing machine.

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About April Edwards

Hello! I'm AE Design Co's lead Digital Strategist & Creative Director. For over 15 years, I've been helping busy businesses get a grip on their marketing to increase profits year-over-year.

Meet me!